Preemptive CRM: retaining customers when competition emulates

Ellis, Len

Preemptive CRM: retaining customers when competition emulates - New Delhi All India Management Association (AIMA) 2005 - 1 computer optical disc; sound, color; 4 3/4 in. - AIMA Expert Lecture Series from Trade, Industry and Academics. .


Management
Marketing Management
Marketing
Customer Relations
Customer Services
Customer Relationship Management (CRM)
CRM Strategy
Customer Care
Customer Satisfaction
AV Resources

658.812 / ELL