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Digital media and innovation :

Gershon, Richard A.,

Digital media and innovation : management and design strategies in communication / Richard A. Gershon, Western Michigan University. - xvi, 261 pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9781452241418 (pbk. : alk. paper)

LCCN: 2015041624

Subjects--Topical Terms:
Mass media--Management.
Organizational effectiveness.

LC Class. No.: P96.M34 / G47 2017

Dewey Class. No.: 302.23 GER

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