Creating new markets in the digital economy :

Ng, Irene C. L.

Creating new markets in the digital economy : value and worth / Irene C.L. Ng. - xx, 238 pages ; 23 cm

Includes bibliographical references and index.

9781107049352 (hardback) 9781107627420 (pbk.)

2013028612


Information technology--Economic aspects.
Technological innovations--Economic aspects.
New products.
Value.
Marketing research.

HC79.I55 / N52 2014

658.8/72