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Consumer Behavior.

Leon g. Schiffman

Consumer Behavior. - 10 ed - New Delhi Pearson Education 2013 - 486 I-13 Paperback

Consumer Behavior

English

ISBN: 9788131731567

Subjects--Topical Terms:
Consumer behaviour, Decision making, Research process, Market segmentation, Motivation, Innovations, International perspective

Dewey Class. No.: 658.8342 / SCH

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