Beyond the core: expand your market without abandoning your roots
Zook, Chris
Beyond the core: expand your market without abandoning your roots - Bostan, Massachusetts, Harvard Business School Press 2004. - xv, 214 pages: illustrations; 24 cm.
"Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy."
9781578519514
Corporations Growth
Strategic planning
Corporate profits
Industrial management
658.406 / ZOO
Beyond the core: expand your market without abandoning your roots - Bostan, Massachusetts, Harvard Business School Press 2004. - xv, 214 pages: illustrations; 24 cm.
"Annotation Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy."
9781578519514
Corporations Growth
Strategic planning
Corporate profits
Industrial management
658.406 / ZOO
