Entrepreneurship: text and cases

Reddy, Narayana P

Entrepreneurship: text and cases - New Delhi Cengage Learning India Pvt Limisted 2007 - x, 402 pages

"Entrepreneurship: Text and Cases is designed to meet the requirements of management and commerce students of various universities across the country. In keeping with the increasing focus on creating and growing a new venture, the understanding of the process of developing and operating the new venture/business is crucial. The book has been developed to provide an in-depth knowledge of the role and nature of entrepreneurship as a mechanism for creating ventures and affecting economic development. The book is presented in a simple and lucid language to enable easy understanding. The text is being supported by illustrative examples and case studies. In addition, end-of-chapter exercises, including review questions, practical problems and case studies will help the readers to test their knowledge pertaining to the particular chapter."

9788131513507


Entrepreneurial Strategy
Entrepreneurial Strategies
Contemporary Issues
Venture Capital Industry
Institutional Finance
Small Scale Industries
Entrepreneurship and Government
Entrepreneur and Entrepreneurship

658.421 / RED