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Understanding India :

Chattopadhya, Rohitashya, 1975-

Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay. - New Delhi Sage Publications India Pvt Ltd 2015 - xi, 175 pages : illustrations ; 22 cm

Includes bibliographical references (pages 166-169) and index.

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.

ISBN: 9788132113928 (hardback : alk. paper)

LCCN: 2014001697

Subjects--Topical Terms:
Television advertising--India.

LC Class. No.: HF6146.T42 / C43 2014

Dewey Class. No.: 659.1430954 / 42039

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