The 5 paths to persuasion: the art of selling your message
Miller, Robert B
The 5 paths to persuasion: the art of selling your message - New York Warner Business Books 2004 - xiv, 240 pages: illustrations; 24 cm
"In business, even the best proposals face overwhelming resistance and rejection. Good ideas do not always sell themselves, and to succeed in today's very real world tough decision makers, how you say something can actually be more important than what you say. How can you make sure your message is getting its best shot?."
9780446532396
Communication in management
Persuasion (Psychology)
Influence (Psychology)
658.45 / MIL
The 5 paths to persuasion: the art of selling your message - New York Warner Business Books 2004 - xiv, 240 pages: illustrations; 24 cm
"In business, even the best proposals face overwhelming resistance and rejection. Good ideas do not always sell themselves, and to succeed in today's very real world tough decision makers, how you say something can actually be more important than what you say. How can you make sure your message is getting its best shot?."
9780446532396
Communication in management
Persuasion (Psychology)
Influence (Psychology)
658.45 / MIL
