BIG DATA @ WORK:DISPELLING THE MYTHS,UNCOVERING TH EOPPORTUNITIES

DAVENPORT,THOMAS H.

BIG DATA @ WORK:DISPELLING THE MYTHS,UNCOVERING TH EOPPORTUNITIES - BOSTON,MA(USA) HARVARD BUSINESS REVIEW PRESS 2014 - ix,228

In this book author expalins in clear, conversational language, what big data means—and why everyone in business needs to know about it. and it also covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.




978-1-4221-6816-5


MANAGEMENT,BIG DATA,BUSINESS INTELLIGENCE,DATA PROCESSING,BUSINESS PLANNING,STATISTICAL METHODS,DATA MINING

658.4038/DAV