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Services Marketing.

Venugopal Vasanti.

Services Marketing. - Mumbai Himalaya Publishing House 2001 - 321

Services Marketing

Subjects--Topical Terms:
Classification
Consumer
Management
Managing Demand & Supply
Place & People In Services
Pricing
Service Process.
Service Promotion
Sstrategic Planning

Dewey Class. No.: 658.8 / VEN/N

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