Services Maketing
Lovelock Christopher H.
Services Maketing - 3rd - London Prentice-Hall International Inc. 1996 - 660
Services Marketing
Challenges.
Framework
Strategic Issues
Tools
658.8 / LOV
Services Maketing - 3rd - London Prentice-Hall International Inc. 1996 - 660
Services Marketing
Challenges.
Framework
Strategic Issues
Tools
658.8 / LOV