Managing innovation : new technology new products and new services in a global economy
Ettlie John E.
Managing innovation : new technology new products and new services in a global economy - U.K. Butterworth Heinemann 2006 - xvii, 503 p.
978813120659
Marketing management
658.514 / ETT
Managing innovation : new technology new products and new services in a global economy - U.K. Butterworth Heinemann 2006 - xvii, 503 p.
978813120659
Marketing management
658.514 / ETT